Our story

Part of the iFIT Health & Fitness Group, World Leader in the Home Fitness market, NordicTrack® has over 25 years' experience in perfecting products to bring you the best. From the first ski simulator to the best treadmills and elliptical trainers, NordicTrack® has designed quality equipment to help you achieve your goals. A quarter of a century ago, the first product to emerge revolutionized the fitness industry: a cross-country ski simulator; a machine designed to give you the sensations and benefits of cross-country ski training.

In the 90s, we extended our know-how to other fitness equipment such as treadmills, weight trainers, exercise bikes, elliptical trainers, accessories and textiles. For each of them, we've focused on the same key elements that have made our "skier" an international success: a mix of innovation, adaptation and results-orientation. At NordicTrack®, we guarantee the latest technology to help you achieve your goals. Through iFIT® interactive technology, Reflex or Adjustable shock absorbers, motorized ramps...we do everything we can to help you succeed. Thanks to advanced features and an elegant, high-quality design, choose the best in fitness with NordicTrack®!

Respect for the environment

With NordicTrack, you'll be doing your body good and doing your bit for the environment.

Since May 2011, NordicTrack has embarked on an ambitious program to reduce and offset the CO2 emissions generated by the manufacture, marketing, use and recycling of the brand's equipment. In concrete terms, NordicTrack's Research and Development department is committed to developing products and production methods that emit less and less CO2, in order to limit their impact on the climate. But since it's impossible to reduce CO2 emissions to zero, NordicTrack is going one step further by fully offsetting its CO2 emissions with Love the World. In one year, 13,000 tonnes of CO2 eq. have been destroyed thanks to NordicTrack.

Research & Development

The mission of NordicTrack® is to be the leader in fitness!

To achieve this goal, we invest over US$15 million each year in research and development, far more than any other fitness company in the world! What makes our products unique? Our innovation and technology. It's all the result of over 25 years' experience in consumer insight and product development. Our products come to life from a simple concept or idea from our American design team. From a simple sketch we create samples which are then developed in partnership with professionals such as personal trainers like Jillian Michaels, the famous American coach.

The final phase incorporates real-life testing to validate that the products are not only ergonomic and biomechanical, but also intuitive, comfortable and safe, to bring you the results you expect. We then continue to refine and perfect our products to ensure that we remain at the cutting edge of innovation, enabling NordicTrack® to consolidate its role as a leading innovator in the fitness market.

Tests, tests... and more tests

To make sure that the best of technology brings you the greatest satisfaction and for a long time to come, here are the tests that we put future companions in your shape.

Some examples of innovations

NordicTrack has always innovated by integrating new tools and functionalities into its devices:

  • Space Saver system for easy storage,
  • Exclusive cushioning systems
  • Tilts up to 40%.
  • Possible variations of up to -6%.
  • All these innovations are enhanced by the iFIT technology, which offers you tailor-made coaching with iFIT SD compatibility, iFIT compatibility and integrated iFIT to benefit from a new generation of programs.

Technological innovations at the service of all that you will find on a complete range of treadmills, bicycles, elliptical trainers and rowers.